Digital Marketing Case Studies
Partner in Aging – Social Media Revamp
Overview
Partner in Aging recognized the need to enhance their social media presence. They aimed to create a more engaged, supportive online community around caregiving and provide valuable content to connect with their audience.
Challenge
The organization had an inactive social media presence that lacked direction, and their content was not resonating with their target audience. They needed help creating content that would engage caregivers and create a supportive, interactive online community.
Taking Action
We stepped in to overhaul their social media approach and increase engagement. Key steps included:
Content calendar creation: Developed a content strategy balancing educational, emotional, and practical caregiving advice.
Short-form video production: Created engaging videos, including Reels, to capture the attention of the caregiving community and increase interaction.
Visual content production: Designed compelling graphics and posts that fostered a sense of community and support among caregivers.
Results
The social media revamp led to substantial growth, both in engagement and audience size. Results included:
A 77,000% increase in Facebook interactions
A 41,900% increase in Instagram reach
A highly engaged, supportive community that helped drive brand awareness
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----- Testimonials
Testimonials
What They Say About Us
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Evolved You - Client Testimonial for Edel (DelCreatives Team Member)
Jackie Deas Founder of Evolved You & Evolved Girl AcademyEdel of DelCreatives was very committed to building my social media presence. She was intentional in that she created a schedule and content that aligned with the goals of my company as well as the branding of our company. My followers did increase. She was also very consistent with posting. I found Edel to be very pleasant and enjoyable to work with. She takes her work seriously, and it is very obvious. Thank you, Edel, for your hard work!