Anna De Lara

Illustration of a small business owner reviewing a website redesign with a creative team.

How Often Should You Redesign Your Website? A Guide for Modern Brands

Your website is the digital storefront of your brand—whether you’re a coach, a content creator, or a small business owner. It works 24/7, communicating your value, building trust, and converting visitors into leads or customers. But just like physical storefronts need a refresh now and then, so does your website. So the big question is: […]

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What is WordPress? A Small Business Guide to the World’s Leading Website Platform

If you’re a business owner, content creator, or entrepreneur looking to build or revamp your online presence, you’ve likely asked yourself: What is WordPress? More than just a buzzword in digital marketing, WordPress powers over 43% of all websites on the internet. It’s not just popular — it’s powerful, flexible, and essential for anyone serious

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What is Canva explained with examples for small businesses

What is Canva? A Complete Guide for Small Businesses and Creators

If you’ve ever asked yourself, what is Canva, you’re not alone. Canva is one of the most popular online design platforms, empowering entrepreneurs, content creators, and small businesses to create stunning visuals without needing advanced design skills. From social media graphics to marketing materials, Canva makes it possible for anyone to design like a pro.

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Entrepreneur using small business video marketing to grow brand visibility and sales.

Small Business Video Marketing: How to Boost Your Brand Visibility and Sales

Small business video marketing has quickly become one of the most effective ways for small businesses to compete in a crowded digital world. Attention is currency—and video is the tool that helps you stand out. What used to be reserved for big brands with massive budgets is now accessible to every entrepreneur. With the right

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Branding and Design: How to Build a Memorable Online Presence

Branding and design are no longer just “nice-to-haves” — they are essential tools for small businesses and content creators who want to stand out in crowded markets. Your brand identity shapes how customers perceive you, while your design communicates your values at a glance. Done right, the two work together to build trust, drive engagement,

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Small business owner creating an Instagram reel using a smartphone and editing tools

How to Make a Reel That Grows Your Brand: A Step-by-Step Guide

Knowing how to make a reel isn’t just a creative skill—it’s a marketing power move. Whether you’re a small business owner, content creator, or entrepreneur, Instagram and Facebook Reels are incredible tools for increasing visibility, engaging your audience, and converting followers into loyal customers. In this blog, you’ll learn how to make a reel that

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Graphic designer creating brand visuals on a computer for a small business

What Do Graphic Designers Do? Unlocking the Power of Visual Branding for Your Business

When you hear the question, “what do graphic designers do?”, you might immediately think of logos and pretty pictures. But in reality, graphic designers are behind much more than just aesthetics—they’re the silent architects of your brand’s visual identity and user experience. In an era dominated by digital content, where attention spans are shorter than

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Entrepreneur using AI video editing software on a laptop in a home office

How AI Editing Video Tools Are Changing the Game for Small Business Content Creators

If you’re running a small business or building a personal brand, you already know how important video content has become. But let’s be honest—video editing takes time, patience, and a bit of tech know-how. That’s where AI editing video tools are making waves. These tools are giving business owners and content creators a chance to

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How to Build a Lead Generation Conversion Funnel That Actually Converts

Running a small business comes with a hundred moving parts. You’re managing operations, juggling clients, and trying to stay visible online. The last thing you need is to pour energy into marketing that doesn’t produce results. Here’s the truth: if you’re not turning interest into action, you don’t have a funnel problem—you have a lead

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