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How to Build a Course in Kajabi: The Ultimate Guide for Entrepreneurs Ready to Scale

llustration showing the steps on how to build a course in Kajabi for online entrepreneurs

In today’s digital economy, knowing how to build a course in Kajabi is a powerful way to scale your expertise and generate passive income. Whether you’re a coach, content creator, or entrepreneur, creating an online course lets you reach a global audience, share your knowledge, and grow your business—all from one platform.

At DelCreatives, we help busy professionals streamline course creation, from production and branding to marketing automation. If you’re ready to turn your expertise into a polished, profitable course, keep reading. This step-by-step guide will show you how to build a course in Kajabi and set it up for success.

 

Why Kajabi Is the Best Platform for Course Creators

Before we dive into how to build a course in Kajabi, let’s talk about why Kajabi stands out. Unlike piecing together different tools for hosting, email marketing, and sales funnels, Kajabi offers an all-in-one solution that includes:

  • Online course hosting
  • CRM & email marketing
  • Payment integrations
  • Sales funnel automation
  • Membership portals

For small businesses and content creators, this means more efficiency, fewer tech headaches, and faster growth.

 

Step 1: Strategize Your Course Structure

To master how to build a course in Kajabi, start with the right foundation. Ask yourself:

  • Who is my ideal student?
  • What problem am I solving?
  • What transformation will they achieve?

Break your content into modules or phases. For example, a 4-week course might include an intro, 3 core lessons, and a wrap-up session.

Pro Tip: At DelCreatives, we support clients with interactive course design and lesson planning to ensure maximum engagement and retention.

 

Step 2: Set Up Your Course in Kajabi

Now it’s time to get your hands on Kajabi.

  • Navigate to Products > New Product
  • Choose Online Course
  • Give your course a title and description

Kajabi will generate a course framework with modules (called “categories”) and lessons (called “posts”). This user-friendly setup is one of the reasons so many entrepreneurs want to learn how to build a course in Kajabi.

 

Step 3: Add Your Course Materials

Once your structure is ready, it’s time to upload your content. You can add:

  • Videos (MP4 or embedded)
  • PDFs, workbooks, or slide decks
  • Audio lessons or podcast-style content
  • Quizzes or interactive activities

The Kajabi backend makes it easy to drag, drop, and reorganize content. Need help producing polished videos or branded slides? Our DelCreatives team specializes in creative content production for course creators.

 

Step 4: Customize Your Course Design

Branding is key to standing out. Learning how to build a course in Kajabi isn’t just about uploading files—it’s about creating a cohesive student experience.

Customize:

  • Your course thumbnails
  • Logo and brand colors
  • Page layouts and themes

Kajabi’s Premier Theme offers plenty of design flexibility. If visuals aren’t your strong suit, our creative team can step in to design a professional, on-brand look for your course.

 

Step 5: Set Up Funnels and Automations

The real power of Kajabi lies in its built-in marketing automation. Once your course is ready, create:

  • A sales funnel: Opt-in → Sales Page → Checkout → Thank You
  • An email campaign: Send reminders, onboarding emails, and upsells
  • Lead magnets or webinar funnels to grow your list

This is a crucial part of how to build a course in Kajabi that drives revenue. At DelCreatives, we manage these automations for you through Kajabi, or other similar platforms —so you can focus on what you do best.

 

Step 6: Launch and Promote Your Course

Time to go live! Run through your course one last time to ensure everything works smoothly. Then:

  • Choose your pricing model (one-time, subscription, or payment plan)
  • Announce your launch via email and social media
  • Host a free workshop or Q&A session to generate buzz

When done right, mastering how to build a course in Kajabi means you can turn a one-time effort into long-term profit.

 

Bonus: Want Done-For-You Course Creation Support?

While learning how to build a course in Kajabi is empowering, it can also be time-consuming. That’s where we come in.

At DelCreatives, we provide:

  • Course Creation Support: From strategy to scripting
  • Video & Multimedia Production
  • Administrative Help with email campaigns, CRM, and calendar management

If you’re serious about launching a high-converting course but don’t want to do it all yourself, we’ve got you covered.

 

Be the First to Launch with CourseScale Digital 

We’re excited to announce our upcoming sub-brand: CourseScaleDigital.com—your new go-to resource for scaling online courses with Kajabi and beyond.

🛠️ Whether you’re just learning how to build a course in Kajabi or ready to automate and scale, CourseScale Digital will deliver:

  • Expert guides
  • Course-building templates
  • Launch checklists
  • Automation hacks
  • And exclusive done-for-you services

Be the first to know when we go live!
Subscribe now at CourseScaleDigital.com and get insider-only updates and early-bird launch perks.

 

Let’s Build Your Kajabi Course—Together

If you’re ready to finally launch your course and take your expertise online, now’s the time to act. Whether you need guidance or a full done-for-you experience, DelCreatives and CourseScale Digital are here to help.

Sign up for early access at CourseScaleDigital.com
Or book a free consultation to get expert support from DelCreatives today.

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