Digital Marketing Case Studies
Glass Ceiling Career Management – LinkedIn & Kajabi Optimization
Overview
Glass Ceiling Career Management, alongside NBHR Consulting, needed a comprehensive digital strategy to enhance lead generation on LinkedIn and improve conversions through Kajabi. They approached us for a solution that could integrate both platforms seamlessly to increase revenue and client engagement.
Challenge
The client needed to enhance their LinkedIn strategy for more effective lead generation and improve their Kajabi setup to boost conversions. Their LinkedIn outreach needed better structure, and Kajabi was not fully optimized to maximize sales or nurture leads effectively.
Taking Action
We immediately got to work refining their LinkedIn strategy and Kajabi setup. Key steps included:
LinkedIn optimization: Created targeted outreach sequences and personalized follow-ups to engage potential leads and establish connections.
Kajabi funnel improvements: Revamped Kajabi landing pages to improve conversion rates and automated email sequences to nurture leads effectively.
Performance monitoring: Ongoing analysis to ensure campaign strategies aligned with the client’s evolving goals.
Results
By optimizing LinkedIn and Kajabi, we saw a dramatic increase in conversions. Notable achievements included:
4 high-ticket deals closed in just one week via LinkedIn
Significant improvement in Kajabi funnel performance, with better lead nurturing and course conversion rates
Increased efficiency and automation, streamlining the sales process
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Testimonials
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Evolved You - Client Testimonial for Edel (DelCreatives Team Member)
Jackie Deas Founder of Evolved You & Evolved Girl AcademyEdel of DelCreatives was very committed to building my social media presence. She was intentional in that she created a schedule and content that aligned with the goals of my company as well as the branding of our company. My followers did increase. She was also very consistent with posting. I found Edel to be very pleasant and enjoyable to work with. She takes her work seriously, and it is very obvious. Thank you, Edel, for your hard work!