Digital Marketing Case Studies
Positive Impact Force – Kajabi Course Launch
Overview
Positive Impact Force was preparing for a major course launch and needed an optimized Kajabi setup to support it. They partnered with us to boost digital visibility, streamline the student experience, and lay the foundation for a strong pre-launch campaign.

Challenge
The client needed to build an engaged email list and optimize their Kajabi course platform for a seamless pre-launch experience. With limited time and an audience that wasn’t yet warmed up, they lacked the automation, funnel structure, and content strategy to ensure a strong, conversion-ready launch.
Taking Action
With the course launch approaching quickly, we worked closely with the client to ensure a strong digital presence and optimized delivery. Key steps included:
Kajabi course optimization: Restructured course modules for intuitive navigation and a smooth learning experience.
Pre-launch content campaign: Designed a high-engagement social media strategy focused on building anticipation and community awareness.
Platform alignment: Ensured visuals, messaging, and CTAs were consistent across landing pages and social media channels to support conversion.
Results
Our strategy delivered a major visibility boost and increased audience engagement in the lead-up to launch. The campaign achieved:
A 1,076% boost in Facebook reach
A 381% increase in website traffic
Noticeably higher engagement and growth across the brand’s social channels
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Social Media & Video Growth
Reels and YouTube strategy dramatically increased social reach, views, and engagement for this growing brand.
- 21,900%
increase in Instagram reach
- 7,200+
targeted video views generated
LinkedIn & Kajabi Optimization
Optimized LinkedIn outreach and Kajabi pages helped secure high-ticket leads and streamline conversions.
- 4 high-ticket
deals in 1 week via LinkedIn
- Stronger
Kajabi funnel performance
Social Media Revamp
Engaging short-form content and visuals sparked major growth in social reach and community engagement.
- 77,000%
increase in Facebook interactions
- 41,900%
growth in Instagram reach
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Testimonials
What They Say About Us
We’re more than just a support team—we’re growth partners. From scaling social media to building sales funnels, our clients trust us to handle the details while they focus on what they do best. Here’s what they have to say:
Evolved You (Evolved Girl Academy)
Annabel and her team were very professional! We met weekly for updates, goals, and progress reports. She is easy to work with. She always had good ideas and she is always focused on how to be more effective and meet goals. I enjoyed working with her. She and her team speak and understand English very well. Thanks, Annabel, for your hard work and support.
Glass Ceiling Career Management (GCCM) & NBHR Consulting
Annabel and her team were very professional! We met weekly for updates, goals, and progress reports. She is easy to work with. She always had good ideas and she is always focused on how to be more effective and meet goals. I enjoyed working with her. She and her team speak and understand English very well. Thanks, Annabel, for your hard work and support.
Additional Praise from Camilla (Feb 5, 2025):
"Closed 4 deals this week from your amazing direct marketing efforts 🤩🙏 Thank you for making this happen!"
Navigating the Digital Jungle Podcast & Sue Atkins Book Club
A HUGE thank you to the incredible team behind the scenes of the Navigating the Digital Jungle podcast! I want to take a moment to acknowledge the amazing people who make this podcast a success each and every week. From our talented audio editor to our VA Queen Liezel D., Annabel De Lara, owner of DelCreatives, and our social media team who amplifies every episode, you are all absolute stars! Your dedication, hard work, and passion are what truly bring this podcast to life. Thank you for your invaluable support in making Navigating the Digital Jungle a resource that helps parents all over the world!
CANEI Law - Business Law Firm
Annabel has been an indispensable part of our team since August 21, 2019, as our social media virtual assistant. Her skills in graphic design, video editing, and digital marketing have greatly boosted our online presence, making her a dependable and dedicated asset to our business law firm.
Destination Better - ESG Consulting
Anna's unparalleled professionalism and expertise in social media management have been instrumental in boosting my business's online presence. From spearheading targeted LinkedIn outreach campaigns to skillfully managing a thriving Facebook group, Anna's adeptness in platforms like Hubspot and Kajabi has been invaluable, allowing me to confidently focus on business growth.
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Evolved You - Client Testimonial for Edel (DelCreatives Team Member)
Jackie Deas Founder of Evolved You & Evolved Girl AcademyEdel of DelCreatives was very committed to building my social media presence. She was intentional in that she created a schedule and content that aligned with the goals of my company as well as the branding of our company. My followers did increase. She was also very consistent with posting. I found Edel to be very pleasant and enjoyable to work with. She takes her work seriously, and it is very obvious. Thank you, Edel, for your hard work!