Digital Marketing Case Studies
Social Media & Video Growth – Transforming Engagement
Overview
A confidential coaching brand was struggling to increase their social media presence and engagement, particularly on Instagram and YouTube. They approached us for a strategic plan to optimize their content, grow their audience, and achieve higher visibility across platforms.

Challenge
The client faced low social media reach, with their Instagram and YouTube channels lacking a clear strategy and direction. They needed help creating engaging content that would resonate with their target audience and increase visibility on both platforms.
Taking Action
We quickly designed a tailored strategy focused on boosting visibility and engagement through data-driven content. Key steps included:
Strategic content planning: Developed a comprehensive content strategy focusing on Instagram Reels and YouTube optimization.
Video engagement optimization: Created a content calendar and adjusted video strategies to enhance audience retention and encourage sharing.
Platform-specific tactics: Fine-tuned Instagram and YouTube channels to maximize visibility using effective SEO and hashtag strategies.
Results
The campaign drove outstanding growth, positioning the client as a leader in their niche. The results included:
A 21,900% growth in Instagram reach
A 7,200+ targeted video views on YouTube
Increased audience engagement with higher retention and brand visibility
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Testimonials
What They Say About Us
We’re more than just a support team—we’re growth partners. From scaling social media to building sales funnels, our clients trust us to handle the details while they focus on what they do best. Here’s what they have to say:
Evolved You (Evolved Girl Academy)
Annabel and her team were very professional! We met weekly for updates, goals, and progress reports. She is easy to work with. She always had good ideas and she is always focused on how to be more effective and meet goals. I enjoyed working with her. She and her team speak and understand English very well. Thanks, Annabel, for your hard work and support.
Glass Ceiling Career Management (GCCM) & NBHR Consulting
Annabel and her team were very professional! We met weekly for updates, goals, and progress reports. She is easy to work with. She always had good ideas and she is always focused on how to be more effective and meet goals. I enjoyed working with her. She and her team speak and understand English very well. Thanks, Annabel, for your hard work and support.
Additional Praise from Camilla (Feb 5, 2025):
"Closed 4 deals this week from your amazing direct marketing efforts 🤩🙏 Thank you for making this happen!"
Navigating the Digital Jungle Podcast & Sue Atkins Book Club
A HUGE thank you to the incredible team behind the scenes of the Navigating the Digital Jungle podcast! I want to take a moment to acknowledge the amazing people who make this podcast a success each and every week. From our talented audio editor to our VA Queen Liezel D., Annabel De Lara, owner of DelCreatives, and our social media team who amplifies every episode, you are all absolute stars! Your dedication, hard work, and passion are what truly bring this podcast to life. Thank you for your invaluable support in making Navigating the Digital Jungle a resource that helps parents all over the world!
CANEI Law - Business Law Firm
Annabel has been an indispensable part of our team since August 21, 2019, as our social media virtual assistant. Her skills in graphic design, video editing, and digital marketing have greatly boosted our online presence, making her a dependable and dedicated asset to our business law firm.
Destination Better - ESG Consulting
Anna's unparalleled professionalism and expertise in social media management have been instrumental in boosting my business's online presence. From spearheading targeted LinkedIn outreach campaigns to skillfully managing a thriving Facebook group, Anna's adeptness in platforms like Hubspot and Kajabi has been invaluable, allowing me to confidently focus on business growth.
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Evolved You - Client Testimonial for Edel (DelCreatives Team Member)
Jackie Deas Founder of Evolved You & Evolved Girl AcademyEdel of DelCreatives was very committed to building my social media presence. She was intentional in that she created a schedule and content that aligned with the goals of my company as well as the branding of our company. My followers did increase. She was also very consistent with posting. I found Edel to be very pleasant and enjoyable to work with. She takes her work seriously, and it is very obvious. Thank you, Edel, for your hard work!